Get geared up for it –the Facebook “DISLIKE” button is about to become a reality.
Clearly, flawless customer service is essential in the current environment, considering the ability to share customer experiences, both positive and negative. Reviews absolutely influence a company’s ability to get new business. Used Yelp lately?
The release of the “dislike” button is bound to cause an uproar. How will companies (and people) respond? No one really knows the impact until it rolls out.
If someone dislikes a post or company, he or she may actually dislike it, or just be generally, a “disliker.” Sadly, there are those who just enjoy disliking things, and troll for victims, whether companies, celebrities, activities, or organizations. Competitors could also potentially influence the number of “likes” and “dislikes” on FB. What can business owners do to keep the likes coming, and the dislikes at the lowest level possible?
Rule #1: Take the high road.
Don’t engage in firefights – but do take note of, and handle any legitimate complaints about your company. Your number of dislikes could expose a weakness that actually deserves attention, and no company is perfect.
Rule #2: Go above and beyond.
Provide your clients (or customers) with service that goes above and beyond the expected. A digital button push cannot damage an organization that consistently delivers. When you provide a user experience that goes beyond normal expectations, it fosters customer loyalty, and that is all there is to that.
Digital marketing is a fascinating field, as it is never static, and the changes are lightning fast. New Google algorithms, new platforms—or a dislike button—can leave social media marketing pros scrambling. Instagram was created in 2010 and now has over 300 million users, as just a single example. What’s next? There is always something new to manage. Keeping up requires ongoing attention. Creative WordCraft can help. Check out our services and get in touch with us today.