Virgil (full name Publius Vergilius Maro), Roman poet, came up with the saying “Audentes Fortuna Juvat,” which translates to “fortune favors the bold.” He may have been born back in 70 BC, but he spoke truth. It takes massive guts to make it. You have to be bold.
The Bold Amongst Us
- Steven Spielberg snuck onto the Universal studio lot every day, making connections and contacts. He was a college drop-out who, 34 years later, took the time to finish his B.A. degree – but is the recipient of five honorary doctorates. Bold fellow.
- Bill Gates, Steve Jobs and Mark Zuckerberg were all college dropouts that made miracles happen.
- Jessica Alba created the Honest Company – an astounding success. It was her brainchild, born from her own personal experience as a mother searching for alternative products.
- How can I not mention Oprah? She didn’t get to where she is by magic – she chose her path, and went for it.
Dreams are what drives the economy – not consumption, as economists commonly proclaim. Consumption comes later.
In the USA, one of the most common daydreams is to suddenly come into a fortune, and lottery ticket sales seem to prove the point. It was reported that 635,103,137 tickets were sold for the recent $1.58 billion Powerball prize. I didn’t win it either.
My opinion is that when fortune is the result of personal accomplishment, the actions toward the goal bring great joy, and the dollars are the outcome of making your dream real. Struggling through the birth of a new enterprise, overcoming all of the challenges, and eventually creating a successful business takes grit and persistence.
The Seven Social Sins
A famous sermon given in London in 1925 by Frederick Lewis Donaldson named the Seven Social Sins:
- Wealth without work.
- Pleasure without conscience.
- Knowledge without character.
- Commerce without morality.
- Science without humanity.
- Worship without sacrifice.
- Politics without principle.
Food for thought, anyone?
I do tend to agree with Groucho Marx, who famously said, “While money can’t buy happiness, it certainly lets you choose your own form of misery.”
Meanwhile, Creative WordCraft continues to boldly go where no man has gone. What we do is something new, and involves constant updating as algorithms change. Writing companies are usually freelancer referral operations. That’s not us. We wanted to create a company specializing in creating online content – with writers who know that game, or who are great writers, capable of understanding all that goes into organic search. This has proven to be an uncommon skill, and not everyone who can write has the capacity to “think with it.”
If you can’t think like an online user, you can’t do it. We choose our writers carefully. Every piece is meticulously edited to match the specs of the client, and is presented in the standard format they request — either in Word, a Google doc, or even in text files for some companies. It is submitted as requested, with all the keywords and phrases woven into the work in a manner that is readable, relevant, and answers real questions posed by users. That takes skill. We think we are pretty bold to enter this complex arena, but thankfully, we know what we are doing.