Making Your Content Count
It is true that the volume of content you put online will impact your ranking on Google and other search engines. The truth is that you need to do more than just rank on page 1 of Google. The content you present must be interesting, engaging, accurate, informative and easy-to-read if you hope to make your site function as a lead-generation source for your company. There are people searching for a resource for information about your industry, whether as a potential customer, journalist, blogger, employee or student. People need answers for a range of questions about your industry, including your company’s services and prices. Make your website the source of real news, real information, and gain a natural advantage by making your content count.
One easy method to have the “right kind” of content is to get it revised and optimized by a professional web content writer. If your content is dry or boring, over-optimized or poorly written, it is very likely that a visitor will spend little time reading anything you have posted online. Website readers scan material, and their decision about reading more on your site takes place within seconds. Make your web content scannable, punch up the main points early, and ensure that your site is easy to navigate. A website that is confusing just places an unnecessary barrier between your company and your potential customers/clients. Simplify. Make your content count.
Having a real newsroom, as opposed to a page that has links to press releases is one factor that can make a difference. For journalists and bloggers to share and spread your message, you have to make it simple for them to find information, use the information, and to access graphics and photos to share in articles. We like PRESSFeed for simplicity of use, aesthetic appearance, and because it was created with the objective of making content easily shareable for journalists and bloggers. Don’t waste your time and money in creating press releases, videos, press about your company’s good works and other material – present it in a useable, shareable format.
Your brand must be presented consistently in every part of your site, your blog and all articles, tweets or Facebook postings. What truly is unique about you and your company? If you can communicate quickly, concisely and you present interesting, accurate and appealing content, you will have a natural advantage. Your content is speaking for you. Make it count – get it written by a professional web content writer understand the importance of creating content that supports and forwards your brand.