Online Marketing Strategy: A Dilemma for Businesses
Business owners want to get the most out of their yearly marketing budget. A small budget requires careful planning if you want to get results – not just clicks to your site, but actual live customers that have the ability to purchase your goods or services. Most business owners don’t have the time to try to figure out an online marketing strategy, and can fall prey to certain types of sales pitches from companies that promise to increase business through AdWords campaigns or social media marketing.
Some of these companies are legitimate, and have the statistics to back up their claims, other companies may do very little that is effective. You need to see results, and for real results, you should seek out a firm that can show you what they have done for other companies with regard to actual new customers.
Word of Mouth
One could view online marketing as the ultimate “word of mouth” – the best possible form of advertising. It has a flipside – an unhappy customer that writes reviews and deters others from looking into your company and your services. It is important that you are aware of what is being said about your company online, or you may never know why your business slowed down. You can be proactive by posting ongoing content about your company, whether in a blog, article, tweet, or press release about new products or services. Short, effective blog posts, or informative articles that answer real questions about your industry can be of far more interest to potential customers. Purchased newsletters that are sent out weekly with duplicate content presented by hundreds of other companies are not effective. All online content should be 100% original for best results.
Blogs are one of the most effective methods to get the word out about your company, your philosophy in doing business and your products, as well as increasing your company’s online presence. If you aren’t a writer, get a professional content writer to promote your brand and write your blog posts. At Creative WordCraft, Inc., our professional writing team takes the time to find out about you, your company and your brand. Every article, blog post or other content produced will support and strengthen your brand, and is 100% original, produced by American writers – never outsourced.