The Best Bloggers
There are literally millions of people who read blogs as their main source of information. Committed blog readers follow sports, health, parenting, fashion, business, politics, food, celebrities and often read purely for enjoyment. The best bloggers gain a reputation based upon their number of followers, and some have literally hundreds of thousands that religiously read every posting. A recent study indicated that about 40% of women get their information from blogs, rather than from news channels or websites.
Blogs for Company Owners
Company owners and executives can gain higher visibility for their business activities by posting blogs about the company philosophy, a personal “take” on current news stories related to their industry, or personal reflections about various life events. These blogs assist in helping people who are searching for a fast read about the company, the executives in charge and other relevant information. These blogs can be beneficial in the area of reputation defense as well. Anyone can post an opinion about a company, and the sad fact is that the majority of postings are negative. This can be very detrimental – far beyond what many company owners understand. Posting your own blogs and articles, sending out tweets, and postings on Facebook do make a difference, and have the added benefit of supporting the online presence and improving search engine ranking for the firm’s website.
There are hundreds of thousands of bloggers, many of whom are young people who enjoy the activity and consider themselves professionals. Who is the best blogger to write your company blogs? It is important to make a decision carefully, as if you are not closely monitoring the content produced by your “ghostblogger,” whether a freelancer or in-house writer, you may have content posted in your name that is not at the professional level you had envisioned.
Whether a reader is interested in a particular sport, activity, ideology, industry or other area, the best bloggers offer up interesting, informative content, whether funny, serious, or informational. You can find out more about professional blogging services for company owners by contacting the team at Creative Wordcraft. As professional ghostbloggers, you can be confident that your company, personal viewpoint or interests are all presented professionally, free from errors, and with interesting and informative data. We make you look good.