Ranking on Google – the Ongoing Drama
Every company wants their website to rank on Google. One of the most common errors that companies (and website builders) make is to fail to update and add to existing content. A site that remains untouched with regard to the content will slowly (or quickly) sink down in ranking. There are a variety of simple ways to keep your site fresh and maintain or improve ranking on Google the RIGHT way:
- Add 3 blog posts per week on an industry subject.
- Write articles about your industry that give information that people are interested in and searching for.
- Add pages to your website on new subjects relevant to your industry.
- Redesign your site so that it has a fresh appearance if it looks “dated.”
- Check all of your links and make sure that they are relevant and functioning.
- Use all original content – no canned, copied or recycled content should be in any part of your site.
- Have a newsroom on your site that organizes your articles, blogs, news, videos, photos and information.
- Manage the inquiries you get through your site properly. Don’t wait a week or even a day. The faster you respond to inquiries, the better, and ensure that your email responses are friendly, informative and answer the question.
People want information they can use. You can provide it. Who better knows your industry than you? You have an opportunity to become a leader of opinion and a trusted source of relevant information. If you manage this process correctly, the rewards can be significant.
Get your company blog posts written by a professional blog writing team that understands the process and is made up of all American writers. Contact Creative WordCraft, Inc. and talk to us!