Content Marketing: The New Standard of Quality
If your website content doesn’t communicate to the reader – immediately – your opportunity to get a new customer is over. There has been no time in the past when quality of content was more important, both in search engine ranking, and in reaching your potential clients or customers. Content marketing has become the standard for enhancing your online presence, far surpassing any SEO tricks that were used in the past.
Website builders are not usually focused on, or even interested in content marketing, as their area of expertise is in programming, graphic design and the functionality of the site. If you expect your website builder to be proficient in content marketing, it can be a serious error. All the time and money you spent building your site of their business, and have no real expertise in evaluating the actual quality from a content marketing standpoint.
Content marketing is the most critical aspect of making your website produce new customers. There are basics that are well established, such as optimization using the correct keywords and phrases. In the past, this aspect of optimization was so overdone that some website content is almost unintelligible, and certainly uninteresting to a sophisticated reader. A click onto your site means absolutely nothing unless a good percentage of the visitors become customers or clients.
Your website should have interesting, well-written content that answers the question posed, in a clearly stated and engaging manner, without a heavy sales pitch. Superior content is now necessary if you are planning to use your website as a marketing tool. Correctly done, content marketing will help you drive your sales, increase your brand awareness, improve rankings on Google and other search engines, and lead more business for your company.
Many companies don’t have the staff to manage their website content, or the understanding of how the process works. There is a general awareness that it is important to add articles, blogs, press releases and other content, but a lack of understanding of how to make this content accessible, easily shared, or even the importance of including images or video.
Effective content marketing requires ongoing updating, adding more content, rewriting content and the requirement to keep it fresh with the current news related to your industry. It is usually far less expensive to hire a professional content marketing agency for this function. With a professional content marketing plan in place and running, there can be a fast and remarkable increase in profits.