COVID-19 and Your Online Content

COVID-19 and Your Online Content

Most Americans are experiencing dramatic lifestyle changes under COVID-19. People are working from home, and in many states, living with restrictions on where they can go and what they can do.

You may be unaware that there could be a silver lining that in all the confusion and concern: People are consuming massive quantities of online content. Forbes reports that total internet hits have surged by between 50% and 70%.

CONNECT, CONNECT, CONNECT

You have an excellent opportunity to connect with more potential clients, customers, or patients by posting online content.  While many companies are pulling back on all promotion, the pandemic will come to an end (hopefully very soon), and the businesses that have ramped up their promotional efforts during this time will reap the benefits. 

The public at large is more than ready to step out of their homes and try something new – will your business make the list?

With people actively seeking entertainment to while away the hours at home, they are reading pieces related to the pandemic, fashion, health, sports, celebrities, and local, national, and world news. Why not use capitalize on this to promote what you do? 

People care about their local businesses and wonder how they will survive – and whether their favorite hairstylist, nail salon, restaurant, gym, or shop will continue to be in business. If your company cannot operate as usual or is suffering a slowdown, what you do now has everything to do with what happens once the community opens.

Google Trends

Google trends allows you to see the top searches of the day, plumbing the current consciousness in America. People are overwhelmed, tired, and uncertain, and looking for entertaining articles to pass the time. They could be reading yours. 

Here is an example of how you can take advantage of the trends. If you were to discover the number-one search trend of the month, how can you use that knowledge in your social media post or blog? That takes insight and talent – and at Creative WordCraft, we can help you join the fray.

Whether you want to create an email to update your existing client base, post on social media, create a new blog post, or refresh your website content, we have you covered.