Creating Shareable Content: Be the Source of News
You can become a “thought leader” in your industry by posting content that can be shared by journalists, bloggers and industry magazines. It’s not magic. The cardinal rule is that your content must answer people’s questions. You know what the common questions are about your industry, and you hear them over and over. Answer those questions by posting informative articles. Give the real facts, and usable, shareable data. Become a trusted news source in your industry.
Bloggers searching for content about your industry could land on your site. Are you making it easy for them to find relevant facts and information? Bloggers are not going to look very long – you will have missed an opportunity for sharing and potential customers.
You need the whole story – content that is readable, interesting, and informative; photos, and videos if possible. Make everything simple to find and share. Professional bloggers don’t want to spend a lot of time finding information, so make it easy on them, or they will go away fast.
You can be a news source about your industry, no matter what it is. Your content could appeal to other businesses, to potential clients or customers, or to the general public, based upon what type of traction you are looking for.
At Creative WordCraft, Inc., we can help you with creating shareable content. Be the source of news. The more good content you offer online, the better it is for you and your company.