How to Make Your Corporate Blog Work
What makes your corporate blog post valuable? The subject matter is of interest to the reader in some way, and you offer a fresh “take”, presented in a simple, understandable format. Give them information they can use, not general well-known facts that are old, dusty and have been recycled thousands of times.
Adding interesting graphics or a video, not just your logo or photograph makes the content easier to read.
A company owner’s personal blog about their thoughts, the philosophy of the company, or stories about how the company was established can help gain interest in your product. People are interested in being part of a company that is built on ethical principles. A new era in corporate presentation has arrived. It is no longer good enough just to have a nice looking website with all the right links. You need the human touch, and that’s where blogging comes in.
In a corporate blog on the subject of health insurance, it is well established that many people are unhappy with some aspect of their insurance. Detailing out the most common complaints in trying to deal with a health insurance provider and a solution for each problem – that works – would be valuable content for millions of people. An insurance company or agency that posted blogs that gave real solutions to real life problem dealing with providers in their blog posts could gain access to the millions of people that change providers or need insurance.
Many companies rely upon professional content writers to create their blogs. This allows them to present various ideas, and then to have these ideas fleshed out into relevant and interesting blog posts by a professional writer. Some companies have their blogs posts created in-house by a writer or a person in the PR department, or an employee who just happens to be a decent writer. If you don’t have a writer that you trust, you can turn to your marketing firm or a private company that provides the service. It is important that you approve every posting, as each blog is a reflection of you, your company and your brand. It is advised that you use a professional content writer that is trusted and based in the USA to avoid plagiarism and the threat of security incursions.
If you need a professional blog writer for your company’s postings, you can get help from the American blog writers at Creative WordCraft, Inc.