Time to Update Your Website?
Prospective customers searching online will evaluate your company by looking at your website, whether on a computer, tablet or smart phone. How do you look? Older looking sites with low quality graphics, keyword-stuffed content or a dated color scheme are unappealing. If it was created years ago, it is probably time to update your website.
There are literally thousands of website builders across the nation and overseas, at a huge range of prices. How do you choose a website building company? One easy way is to find a site you like, and look at who built it – in most cases, the company name is at the bottom of the site. Contact that company and get a quote. If they are too expensive for you, look further until you get a price that is within your range.
At Creative WordCraft, Inc., we have written content for several companies that we are proud to work with and will happily refer you to that we consider has the “chops” to do a great job for you. The aesthetic appeal of your site really does make a difference.
Beyond how your site looks, the written content is also extremely important. Is your content interesting, engaging and relevant? If not, you are losing potential customers. It’s great to get “hits” but if nobody contacts you, these hits won’t do much for you.
You want new customers. They are out there and ready to buy. Make sure your website is functioning for you, and is more than just an online business card. A great number of people, about 50%, will search online before they make a decision about where to shop, eat, or do business, particularly locally. Don’t lose out on half of your potential business. Update your website, refresh your content so it appeals to online searchers, and make the most of the opportunity for online lead generation.
Creative WordCraft, Inc. can help by writing blogs, articles and rewriting your website content so that it is interesting, fresh and reflects your brand.