Your company undoubtedly has impressive talents in your area of expertise, whether advertising, marketing or website design. The skills needed to be successful in these fields of endeavor include creativity, technical skills, brand development, insight into the specific industry and an in-depth understanding of the market and how potential clients respond and interact to a marketing program.
One vital aspect of website design or marketing strategies that can fall through the cracks is the quality and quantity of written content for an online marketing program. A website or marketing strategy can attract customers to the brand – but in the end, you need conversions. People live on the web, and they are critical, sophisticated and in fact, judgmental. Your brand is reflected not only in the visual but in the quality of the written content. Is the brand clearly defined as to the unique qualities that make it more desirable than other competing brands? Are the correct search terms skillfully woven content so there is better potential in organic searches?
Relevant Content is King
SEO strategies that are successful have changed radically in the past few years, and will continue to change. Google is looking for relevant content that will actually answer the questions of the reader, and they have developed algorithms to rank pages based upon this point. At one time, a marketing strategy may have put little focus on the actual written content, relying solely on tech people to get a website on page one of the search engine results page. Times have changed, and there is no going back.
As an example, it is estimated that about 40% of women get their information, news and product reviews and recommendations from blogs rather than choosing a brand from a TV ad, radio ad or other traditional forms of advertising. Does your company engage with bloggers, post blogs and interact with the potential customers through blogs?
Advertising agencies have been forced to get involved in social media as part of an integrated marketing strategy. Social media and online content may or may not be a zone of expertise of an ad agency, sending many more traditional advertising firms scrambling to present a program that includes a social media strategy. Many of these agencies work directly with us on a white label basis. Why? We know what we are doing. We are ethical, professional and affordable and we deliver on time. And white label content makes financial sense!
The volume of content that must be produced is far beyond what many companies have the capacity to handle. That is when the team at Creative WordCraft, Inc. can help. We produce outstanding white label content — website content, blogs, press releases and articles that are specifically crafted to increase traffic and to answer the questions posed by potential clients or customers.
We can take over the task of providing quality content, and keeping the brand at top-of-mind, from simple strategies to the most advanced social media programs. We are proud of our work and would like to speak with you if you have any questions about content. Our writers are all based in the U.S.A. and we never outsource our assignments.